Post by account_disabled on Dec 3, 2023 10:34:44 GMT
While 29% of establishments do not broadcast music, the results of the study demonstrate that all points of sale, regardless of the sector of activity, are in reality conducive to music broadcasting. Thus, 76% of customers in these so-called “silent” sectors affirm that the broadcasting of music is compatible with the seriousness of their activity (particularly in the banking sector) compared to 33% before the broadcasting experience.
For the latter, music improves the image of brands. The diffusion of music at the point of sale is seen as guaranteeing the confidentiality of exchanges with an increase of 30 points (26% before diffusion of music). For Valentina Country Email List Candeloro, Mood International marketing director: “ There are no silent places, there are only places for which we have not yet defined an appropriate musical atmosphere.
Each place which welcomes the public is intended to broadcast music, quite simply because music, well defined, far from being intrusive, is as important as light, it is part of our daily life as well as the reception of the public. , customer experience. Today we broadcast more and more music in very different places, from stores to parking lots to retirement homes. This study shows that this is a trend that should accelerate. »
For the latter, music improves the image of brands. The diffusion of music at the point of sale is seen as guaranteeing the confidentiality of exchanges with an increase of 30 points (26% before diffusion of music). For Valentina Country Email List Candeloro, Mood International marketing director: “ There are no silent places, there are only places for which we have not yet defined an appropriate musical atmosphere.
Each place which welcomes the public is intended to broadcast music, quite simply because music, well defined, far from being intrusive, is as important as light, it is part of our daily life as well as the reception of the public. , customer experience. Today we broadcast more and more music in very different places, from stores to parking lots to retirement homes. This study shows that this is a trend that should accelerate. »
