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Post by Humu on Dec 3, 2023 10:35:53 GMT
. The Net Promoter Score (NPS) increases by 30% (from 50 to 66) when customers were able to listen to music at the point of sale. Music improves the perception of brands For 70% of customers surveyed, music improves the image of the point of sale and, for 65% of them, it represents an element of differentiation. 76% of customers believe that waiting time passes faster with music. The 'premium' perception of a point of sale which broadcasts an ambient sound increases by 20% (from 36 to 56%). Music positively changes the general impression at their point of sale for more than a third of customers. Music builds Buy Bulk SMS Service customer loyalty The distribution of a personalized playlist increases the recommendation (+14%) of a point of sale by 66% of customers surveyed who say they are ready to recommend the brand. 72% of first-time visitors want to come back (compared to 51% when no music is broadcast). Music improves relationships with customers and the daily lives of employees Employees and consumers see the benefits of music at the point of sale: – Waiting time for the consumer is perceived as less important – 67% of employees note that customers are in a better mood when the place has sound – Music in store has a positive influence and increases the proportion of consumers who feel “in shape” going from 67% to 73% On a daily basis, music is an important element for employees. They consider music to be a real motivator: 93% of them favor working with music .
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