Post by account_disabled on Mar 11, 2024 4:22:44 GMT
How many Facebook users are there in Italy? Facebook's second quarter 2018 showed, for the first time, signs of a slowdown in the Zuckerberg empire in terms of revenues and users. Despite reaching 2.2 billion people every month, in the last three months there has been a decline in both daily (-3 million) and monthly (-1 million) users in Europe. To understand what is happening in Italy, one year after my last survey , I share for the benefit of all the data available on its extent. The native advertising tool reports 31 million potentially reachable accounts. A penetration of around 91% if we consider that monthly internet users are estimated at around 34 million (Audiweb).
According to my estimates, on an average day, 25 million Italians visit the social network. When mobile, almost Canada Phone Number all of them use it: at least 29 million once a month and 24 million daily. How is the demographic composition of Facebook members changing in Italy? Today 58% of users are over 35 years old. The group with the most users is 35-46 with 6.7 million members. By interrogating the advertising tool, the drastic decrease in young people clearly emerges (it is not certain that they have unsubscribed, but they may not have been active and therefore not considered by the tool as reachable by advertising). Considering the 13-29 age group, the decrease compared to last year is 2 million people. In particular, 13-18 year olds decreased by 40%, 19-24 year olds by 17%, 25-29 year olds by 12%.
The number of 30-35 year olds and 36-45 year olds is also decreasing. Only the most advanced groups are growing: that of the 46-55 year olds and that of the over 55 year olds which makes a jump of 17%. Facebook's mutation seems irreversible to me. It is still the largest shopping center in the country, but for the very young it is no longer the first social destination, while for the more mature it remains the place in which to maintain relationships and learn information. For further statistics on social media in Italy I recommend you keep an eye on the dedicated page of the Social Media Observatory in Italy .
According to my estimates, on an average day, 25 million Italians visit the social network. When mobile, almost Canada Phone Number all of them use it: at least 29 million once a month and 24 million daily. How is the demographic composition of Facebook members changing in Italy? Today 58% of users are over 35 years old. The group with the most users is 35-46 with 6.7 million members. By interrogating the advertising tool, the drastic decrease in young people clearly emerges (it is not certain that they have unsubscribed, but they may not have been active and therefore not considered by the tool as reachable by advertising). Considering the 13-29 age group, the decrease compared to last year is 2 million people. In particular, 13-18 year olds decreased by 40%, 19-24 year olds by 17%, 25-29 year olds by 12%.
The number of 30-35 year olds and 36-45 year olds is also decreasing. Only the most advanced groups are growing: that of the 46-55 year olds and that of the over 55 year olds which makes a jump of 17%. Facebook's mutation seems irreversible to me. It is still the largest shopping center in the country, but for the very young it is no longer the first social destination, while for the more mature it remains the place in which to maintain relationships and learn information. For further statistics on social media in Italy I recommend you keep an eye on the dedicated page of the Social Media Observatory in Italy .